CRM in digital marketing is the process of managing and nurturing customer relationships. It’s a combination of technology, processes, and strategies that businesses use to improve their relationship with customers and prospects. In simple terms, CRM is a way to manage and grow your customer base.

An example of CRM in digital marketing would be if you sent out an email blast to your list of subscribers and then followed up with a series of targeted emails based on their interactions with the first email. This would be an example of using CRM to manage your customer relationships. By targeting your emails based on their interactions with the first email, you’re able to provide them with more relevant and valuable content that is more likely to nurture your relationship and lead to a conversion.